Mail Chimp is a web-based email marketing service. It helps you design email newsletters, share them on social networks, integrate with services you already use, and track your results.
Why do I need a special tool for email marketing?
Personal email providers like Gmail, Hotmail, etc, are designed for one person to send one email to just a couple people at once, but not to a list of customers. Here are a few reasons why an email marketing service like Mail Chimp is a better tool for this kind of task:
- Approved Bulk Mailer
Most email services and Internet service providers (ISP) limit the number of emails you can send at one time. This is to prevent spamming. With a tool like Mail Chimp, you can send an email to an unlimited number of recipients at one time.
- Greater deliverability
Services like MailChimp work with ISPs and corporate domains to ensure your emails are recognized as safe and approved. If there is a problem with delivery, Mail Chimp will attempt to resend the email and tell you why an email might be bouncing.
- Adherence to privacy laws
Bulk mailers are required by law to include an unsubscribe link in every email. Mail Chimp and other email marketing services include this automatically and ask recipients why they are removing themselves from your list.
- Professional Look
Mail Chimp offers a wide variety of customizable templates for designing polished emails. You can also build a template from scratch to use with Mail Chimp.
- Compatible with various email readers and devices
Mail Chimp gives your recipients the option to read your emails in fully-styled HTML or text only. They can also click a link to read the email in a web browser instead of their email. Fifty percent (50%) of emails are now opened up on mobile devices, and this number is only growing. Mail Chimp provides you with tools to see how your email campaign looks on a smart phone and other mobile devices.
- Know if people are reading your emails
If you send an email through your personal email, you have no idea who opened it. Email marketing tools give you all sorts of fun analytics on successful deliveries and open rates so you know your fans are listening.
In addition, Mail Chimp:
- Divide your lists into groups
Dividing your fan-base in sub-groups based on engagement, location, social stats and more, allows you to tailor your message to the people reading it.
- Install a sign-up form on your website
Customize the fields you require and embed the HTML on your site. Mail Chimp also helps you easily send fans to your sign up form via URL, Twitter, Facebook, and QR code.
We setup your Mail Chimp or Constant Contact bulk mail accounts. We tailor the details to your business needs.