Hypnotists: Take Advantage of Free Listings

In the never-ending quest to be recognized as a hypnotist or hypnotherapist and to get your business name in front of customers, utilize free listings.  The best way to find them is to do a search for professional hypnosis directories or listings.  Put your name and information in any free directory.

In addition to your website, you should have your hypnosis business name listed on at least the following sites:

  • Google My Business
  • Yelp for Business
  • Linked In
  • Facebook

These listings can lead potential customers to your website and to the products and services you offer.  Make sure to provide lots of rich content, blog posts and offers to have them coming back for more.

You can also put in competitor’s business names and see where they are listed.  If you are listing your business, do NOT put a listing and leave out the details.  Fill the profile out in it’s entirety so you present a professional image and have credibility.

Spend the necessary time and attention on your business and you and your business will reap the benefits later.  View our Hypnotist Directory here.

Facebook LIVE Video Ideas

Need some Facebook LIVE video ideas?  There are more ways in which to use Facebook Live that you think!  Instead of the usual talking video, why not utilize one of the creative ideas contained in this video?   You can provide additional interest and drive traffic to your site with interesting and relevant content.  Think outside the box when promoting your unique products and services!

If you need an effective custom hypnosis website that works for your business, then consider us!

Five Ways to Get Started as a New Hypnotist

You've been trained.  Where do you begin?  The best place to start is at the beginning.  Creating a solid foundation from the beginning with clarified goals and good practices will help you to start and grow your hypnosis business.

Your ideal business is personal.  Create a mission and vision statement.

Mission statements define the purpose of the business and the objectives. These statements are set in the present tense and explain why you exist as a business, both to members of the organization and to those outside it. Mission statements tend to be short, clear and powerful.

Vision statements also define the purpose, but they focus on the goals and aspirations of the organization.  These statements are designed to be uplifting and inspiring. The statements are timeless.  Generally speaking, even if the organization changes its strategy, the vision will often stay the same.

  1. Create a business plan:  Likely, if you had a good instructor, you have created a business plan.  Even if it changes slightly, you need a plan.  You wouldn't tell a builder to build you a house and not have a plan about what you want.
  2. Decide what you want to do and where you want to do it.  You do not have to make a business based on the model of what someone else did.  What unique selling point do you bring to your business?  What can you offer clients that is unique to you?
  3. Pick what you will LOVE to do!  Stick to what you love.  If you hate conducting group workshops, don't do them.  It's easier to get excited about doing things you love.
  4. Make an effective website!  You can hire a designer or do it yourself, but make sure you get do your homework.  Again, you need to plan based on the business you are building, it needs to be functional, you need to promote it and maintain it.  I am presenting at the VIRTUAL CONVENTION and you can find my presentation here.
  5. Work on any blocks to your success.  You have ALL the tools you need!  If you need additional help in an area, consider hiring a Hypnotist or a Life Coach.

Looking to make a website?  Click here to find out about what we offer!  We are websites and a whole lot more!

 

2018 Virtual Hypnosis Convention

Ten Things Every Hypnosis Business Website Needs

Last year I attended the Virtual Convention and I'm excited to be a presenter this year. My presentation is:  Ten Things Every Hypnosis Business Website Needs.  I will focus on the things you need to plan and include on your professional hypnosis website.  See my page for the convention HERE and sign up for the virtual convention HERE.

If you are making a professional hypnosis website, please visit our JOIN US page and see what we have to offer!

Why are virtual conventions so important?  A virtual convention allows us to be open and receive more information that we ever did before...without traveling and within the privacy of our own home or office.  It is limitless...allowing us to find the people we resonate with, new ideas, educational opportunities, continuing education workshops and more.  We are no longer bound by schedules, locations and for some, finances.  It can be the reason you rise higher and work with more people.

Speaking of working with more people....taking your business virtual is today...not the future, today.  Marketing practices have changed drastically and technology is a huge part of it.  So, if you want to be a part of hypnosis business success, it is your responsibility to use the learning experiences available to you and take your business to the next level.

I would like to thank Richard Nongard, Subliminal Science and all the people responsible for the September 15-16 Virtual Convention, 36 Techniques, for their work in bringing hypnotists valuable opportunities for quality continuing education.  And for making it so practical, accessible, interesting and convenient.

Check out the list of presenters.....

Blogging for Your Business

Do you need a hypnosis blog or other tools to support your hypnosis business?  Find more information about our SUPPORT SERVICES here.

Opt-In Offers for Websites

Years ago, it was easy for business owners to get email addresses of people interested in their goods or services just to be added to their email list or receive a newsletter or current offers.  Now that email boxes are inundated with more emails than we can possibly read, consumers are more selective about who they give their email address to.

Opt-in offers bring value to the recipient...offering them something FREE that they can use in exchange for their email information.  I'm sure you have seen countless opt-in offers on the internet that offer you free information, printable sheets, e-books and more.

If your goal is to build your email list, then you want to offer a valuable opt-in offer on your website.  Building your email list will give you the opportunity to send emails to those people already interested in what you have to offer.  To make optimum use of the valuable email list, you will keep them up-to-date on your services, goods, special offers, new services or employees and other items of interest.

The opt-in offer is an additional way to inform clients.  If they are not totally clear on what hypnosis is or what it can accomplish, the opt-in offer is your opportunity to educate them further about hypnosis and what you can offer to them.  The material you include is up to you, so make it valuable and informative.

What kind of opt-in offer can a hypnotist offer to potential clients visiting their website?    Speak directly to an issue or challenge they may be having (ie:  relaxation, smoking, confidence, etc).  Pick a subject that they will want to know more about.   It is best to know your target audience when addressing a need.

  1. Audio samples:  Offer a sample of your voice for a mediation or relaxing hypnosis session.
  2. E-books:  Make an e-book with valuable information.
  3. Video:  Make a video or video series on helpful and beneficial topics.
  4. E-courses:  You send a short course to them in email for x amount of days.
  5. Webinar:  Invite them to be a part of a webinar you pre-record.
  6. Goods Sample:  Offer free content of something you offer for sale (ie:  chapter of book, part of an online course you offer, a quiz, etc).

How does the opt-in offer get noticed?  You can include it on every page, some pages, in emails and on landing pages.

Make the offer more attractive with pictures, if possible, or some visual representation of your service or actual product.  In addition, list 3 to 5 bullet points about the value this opt-in offer brings to them and their life.

Example:  Our FREE relaxation recording will:

  • Explain to you how hypnosis works
  • Allow you to experience real relaxation in the privacy of your home in your free time
  • Let you feel the positive effects of a hypnotic state
  • Allow you to become better at going into a trance state and relaxing 

(Just examples...but you get the idea!)

You can set up a page to say thank you and have them download their offer or you can send it to them in an email.  Either way, make sure your offer gets to them immediately or quickly.  A thank you page with the automatic download would be best.

At the end of your opt-in offer, give the potential client a special offer that is low cost and easy to say YES! to.  Keep them engaged and interested by offering things such as:

  • A free consultation
  • A free 15-minute mini session
  • A low cost product such as:  sheet with tips on reducing your daily stress, a free informational webinar, goal setting sheets, etc.

Always follow up with your potential client.    Do you want them to move on or stay engaged?  Emails (and maybe even phone calls) that are delivered to your potential client on a regular basis will provide them with more opportunities to know you, your products and services and specials.

Set yourself apart.  Do your best.

 

Resources for more information on opt-in offers:

https://www.entrepreneur.com/article/165874

How to Create An Opt-In Offer That Makes People Actually Want to Opt-In

 

How to Create a Free Opt-in Offer Your Target Audience Will Love (and why you need to)

 

 

 

Sixteen Websites for Stock Photos

Here are some stock photos for hypnosis websites.  Regardless of where you find your photos, the main thing to remember is to know and follow the terms of use.  You can find the terms of use on the photo sites.

https://unsplash.com/

http://photopin.com/

https://www.stockvault.net/

https://superfamous.com/

http://www.freestockphotos.biz/

https://pixabay.com/

https://www.stockfreeimages.com/

https://www.istockphoto.com

http://imcreator.com/free

https://www.pexels.com/

http://jaymantri.com/

https://gratisography.com/

https://morguefile.com/

https://www.dreamstime.com

https://www.freeimages.com/

https://picography.co/

Some sites are free; others charge for the photos.  You will have to give credit (attribution) to those sites who require it when using their photos.  Read each site’s requirements and make the choices that are best for you!

What are some Social Media sites I can use for my business?

Are you using social media to benefit your business?  Most people think immediately of FaceBook, but below is a more expanded list and a brief explanation of what they are.   Use social media for your hypnosis business success.

  • Facebook:  a popular free social networking website that allows registered users to create profiles, upload photos and video, send messages and keep in touch with friends, family and colleagues.   Features include:
     
    • Marketplace - allows members to post, read and respond to classified ads.
    • Groups - allows members who have common interests to find each other and interact.
    • Events  - allows members to publicize an event, invite guests and track who plans to attend.
    • Pages - allows members to create and promote a public page built around a specific topic.
    • Presence technology - allows members to see which contacts are online and chat.
  • Twitter:   a free social networking microblogging service that allows registered members to broadcast short posts called tweets.  A tweet is a post on twitter.  A hashtag is a tag used to categorize posts on Twitter (tweets) according to topics.
  • Instagram: a free, online photo sharing application and social network platform acquired by Facebook in 2012.
  • LinkedIn:  a social networking site designed specifically for the business community.  The goal of the site is to allow registered members to establish and document networks of people they know and trust professionally.
  • YouTube:  a free video-hosting website that allows members to store and serve video content.  YouTube members and website visitors can share YouTube videos on a variety of web platforms by using a link or embedding html code.
  • Reddit:  is an entertainment, social news networking service and news website.  Members can submit contents, such as text posts or direct links and then vote submissions up or down to organize the posts and determine the position on the site page.   
  • Pinterest: an online pin board; a visual take on the social bookmarking site.  Content shared on Pinterest is driven entirely by visuals.
  • Tumblr: a microblogging platform and social networking website which allows users to post multimedia content and other content to a short-form blog.  Users can follow other blogs.
  • Google+: a social networking service from Google.
  • Meetup:  an online social networking service intended for people to organize and join group meetings in person.
  • Live Journal:  an online community, a social network and place for self-expression.
  • Ask.fm:  a site dedicated entirely to questions and answers.  Users ask a question or submit questions.  Users can post anonymously or with name attached to the contribution in text or video format.
  • Myspace: a social networking website offering an interactive, user-submitted network of friends, personal profiles, blogs, groups, photos, music and videos.

If you want to close this post and start making a social media account for ALL the sites listed above, resist that temptation.  Facebook is full of pages that have a title and nothing else.  Social media is only effective if used well, so I suggest you start with one and get to know it before moving on to another.  There are also many companies and individuals who will develop social media for you, if your budget allows.

Based on the list and definitions above, make an intelligent choice as to the one you would like to begin with.  Instagram, for example, will require that you take photos or make pic files that have some kind of saying or pictures (or combination) on it.   If you have a great deal of weight loss clients, you could provide before and after photos.

The internet is filled with instructions on the use and ways in which they are used.  Take charge of your business today and make the most of this valuable, free resource for clients.

Short on time?  We can set up your social media sites.  Go to our support services pages for more information.  

Creating Your Mission Statement

Do you need a hypnosis mission statement?  Would you go into business with a partner without a clear picture of what you were going to do?  Or of the roles you both would assume? Close your eyes and visualize your mission right now.

Your mission statement is a powerful business tool that is designed to state why your business exists.  Your mission statement should inspire you and your team's purpose, while being direct and focused to make important business decisions.  In addition, your mission statement should describe in detail your products and services to be delivered, the audience you deliver to and the issue(s) it solves.  Your company's mission statement should be concise and specific.  To create one, take some time to write down the answers to the following questions.

  • What do we do?
  • How do we do it?
  • Whom do we do it for?
  • Why do we do it?
  • What value are we bringing?
  • What issues are we addressing?

Your mission statement will help you to create the copy for your website, marketing materials and advertisements.

Additional questions that may help you create your mission statement.

  • Why does your hypnosis business exist in the first place? (Don't just say you want to help people; be more specific.)
  • What did you hope to accomplish when you first opened the doors?
  • Do you want to specialize in smoking cessation, do stage shows or present to large groups?
  • How will you deliver or present your hypnosis services?
  • Who will you be marketing to?  Individuals, groups, business owners?
  • What unique qualities, services or goods do you offer that potential clients can’t get from competitors?
  • What impact do you want to have?

 

Examples from real business websites:

Our Mission is to help you harness the power of hypnosis to enhance learning, heal emotional scars, improve performance, change habits and speed the healing process. Hypnosis has been proven beneficial in all of these processes.

Courtesy:  http://bayareahypnotherapy.com/Our_Mission.html

Consulting hypnotists help ordinary, everyday people with ordinary, everyday problems using individual hypnotic techniques.

Courtesy:  National Guild of Hypnotists

“Our deepest purpose as an organization is helping support the health, well-being, and healing of both people — customers, Team Members, and business organizations in general — and the planet.”

Courtesy:  Whole Foods

We provide a supportive and positive learning experience in which members are empowered to develop communication and leadership skills, resulting in greater self-confidence and personal growth.

Courtesy:  Toastmasters International

The American Cancer Society’s mission is to save lives, celebrate lives, and lead the fight for a world without cancer.

Courtesy:  American Cancer Society

OUR MISSION:  To inspire and nurture the human spirit – one person, one cup and one neighborhood at a time.

OUR VALUES:  With our partners, our coffee and our customers at our core, we live these values

Creating a culture of warmth and belonging, where everyone is welcome.

  • Acting with courage, challenging the status quo and finding new ways to grow our company and each other.
  • Being present, connecting with transparency, dignity and respect.
  • Delivering our very best in all we do, holding ourselves accountable for results.
  • We are performance driven, through the lens of humanity.

Courtesy:  Starbucks

We save people money so they can live better.

Courtesy:  Walmart