Business Priorities and Your Daily Routine

Set Your Daily Business Priorities

As the owner of your hypnosis business, you wear many hats.  Even if you have a support team, it is very easy to get distracted and not accomplish your goals for the day.  The business owner’s main focus is to produce income.  If the task is not producing income, then it should become a secondary task or it should be outsourced or delegated.

One of the best ways I have worked to keep my focus is my master list.  I keep this master list that contains everything that comes to mind that I need to do.  That list is kind of a brain dump.  It helps me to write things down as I think of them.  It also helps me to cross things off after I’ve accomplished those tasks.

Every day, I choose the top five things I need to do.   It is so easy for you to get sidetracked with emergencies or other things that arise.  Even if you do have to stop for a short time, your top five list helps you to get your focus back on the daily action steps you need to accomplish.

One additional thing I do is to put the thing I want to do least (or that I’m dreading) at the top of the list.  Then I avoid procrastination and my day is much more productive.

I have made a simple Top Priority List for your day.   Enjoy and let me know your feedback!



Facebook LIVE Video Ideas

Need some Facebook LIVE video ideas?  There are more ways in which to use Facebook Live that you think!  Instead of the usual talking video, why not utilize one of the creative ideas contained in this video?   You can provide additional interest and drive traffic to your site with interesting and relevant content.  Think outside the box when promoting your unique products and services!

If you need an effective custom hypnosis website that works for your business, then consider us!

Blogging for Your Business

Do you need a hypnosis blog or other tools to support your hypnosis business?  Find more information about our SUPPORT SERVICES here.

Opt-In Offers for Websites

Years ago, it was easy for business owners to get email addresses of people interested in their goods or services just to be added to their email list or receive a newsletter or current offers.  Now that email boxes are inundated with more emails than we can possibly read, consumers are more selective about who they give their email address to.

Opt-in offers bring value to the recipient...offering them something FREE that they can use in exchange for their email information.  I'm sure you have seen countless opt-in offers on the internet that offer you free information, printable sheets, e-books and more.

If your goal is to build your email list, then you want to offer a valuable opt-in offer on your website.  Building your email list will give you the opportunity to send emails to those people already interested in what you have to offer.  To make optimum use of the valuable email list, you will keep them up-to-date on your services, goods, special offers, new services or employees and other items of interest.

The opt-in offer is an additional way to inform clients.  If they are not totally clear on what hypnosis is or what it can accomplish, the opt-in offer is your opportunity to educate them further about hypnosis and what you can offer to them.  The material you include is up to you, so make it valuable and informative.

What kind of opt-in offer can a hypnotist offer to potential clients visiting their website?    Speak directly to an issue or challenge they may be having (ie:  relaxation, smoking, confidence, etc).  Pick a subject that they will want to know more about.   It is best to know your target audience when addressing a need.

  1. Audio samples:  Offer a sample of your voice for a mediation or relaxing hypnosis session.
  2. E-books:  Make an e-book with valuable information.
  3. Video:  Make a video or video series on helpful and beneficial topics.
  4. E-courses:  You send a short course to them in email for x amount of days.
  5. Webinar:  Invite them to be a part of a webinar you pre-record.
  6. Goods Sample:  Offer free content of something you offer for sale (ie:  chapter of book, part of an online course you offer, a quiz, etc).

How does the opt-in offer get noticed?  You can include it on every page, some pages, in emails and on landing pages.

Make the offer more attractive with pictures, if possible, or some visual representation of your service or actual product.  In addition, list 3 to 5 bullet points about the value this opt-in offer brings to them and their life.

Example:  Our FREE relaxation recording will:

  • Explain to you how hypnosis works
  • Allow you to experience real relaxation in the privacy of your home in your free time
  • Let you feel the positive effects of a hypnotic state
  • Allow you to become better at going into a trance state and relaxing 

(Just examples...but you get the idea!)

You can set up a page to say thank you and have them download their offer or you can send it to them in an email.  Either way, make sure your offer gets to them immediately or quickly.  A thank you page with the automatic download would be best.

At the end of your opt-in offer, give the potential client a special offer that is low cost and easy to say YES! to.  Keep them engaged and interested by offering things such as:

  • A free consultation
  • A free 15-minute mini session
  • A low cost product such as:  sheet with tips on reducing your daily stress, a free informational webinar, goal setting sheets, etc.

Always follow up with your potential client.    Do you want them to move on or stay engaged?  Emails (and maybe even phone calls) that are delivered to your potential client on a regular basis will provide them with more opportunities to know you, your products and services and specials.

Set yourself apart.  Do your best.


Resources for more information on opt-in offers:

How to Create An Opt-In Offer That Makes People Actually Want to Opt-In


How to Create a Free Opt-in Offer Your Target Audience Will Love (and why you need to)




Sixteen Websites for Stock Photos

Here are some stock photos for hypnosis websites.  Regardless of where you find your photos, the main thing to remember is to know and follow the terms of use.  You can find the terms of use on the photo sites.

Some sites are free; others charge for the photos.  You will have to give credit (attribution) to those sites who require it when using their photos.  Read each site’s requirements and make the choices that are best for you!

Creating Your Mission Statement

Do you need a hypnosis mission statement?  Would you go into business with a partner without a clear picture of what you were going to do?  Or of the roles you both would assume? Close your eyes and visualize your mission right now.

Your mission statement is a powerful business tool that is designed to state why your business exists.  Your mission statement should inspire you and your team's purpose, while being direct and focused to make important business decisions.  In addition, your mission statement should describe in detail your products and services to be delivered, the audience you deliver to and the issue(s) it solves.  Your company's mission statement should be concise and specific.  To create one, take some time to write down the answers to the following questions.

  • What do we do?
  • How do we do it?
  • Whom do we do it for?
  • Why do we do it?
  • What value are we bringing?
  • What issues are we addressing?

Your mission statement will help you to create the copy for your website, marketing materials and advertisements.

Additional questions that may help you create your mission statement.

  • Why does your hypnosis business exist in the first place? (Don't just say you want to help people; be more specific.)
  • What did you hope to accomplish when you first opened the doors?
  • Do you want to specialize in smoking cessation, do stage shows or present to large groups?
  • How will you deliver or present your hypnosis services?
  • Who will you be marketing to?  Individuals, groups, business owners?
  • What unique qualities, services or goods do you offer that potential clients can’t get from competitors?
  • What impact do you want to have?


Examples from real business websites:

Our Mission is to help you harness the power of hypnosis to enhance learning, heal emotional scars, improve performance, change habits and speed the healing process. Hypnosis has been proven beneficial in all of these processes.


Consulting hypnotists help ordinary, everyday people with ordinary, everyday problems using individual hypnotic techniques.

Courtesy:  National Guild of Hypnotists

“Our deepest purpose as an organization is helping support the health, well-being, and healing of both people — customers, Team Members, and business organizations in general — and the planet.”

Courtesy:  Whole Foods

We provide a supportive and positive learning experience in which members are empowered to develop communication and leadership skills, resulting in greater self-confidence and personal growth.

Courtesy:  Toastmasters International

The American Cancer Society’s mission is to save lives, celebrate lives, and lead the fight for a world without cancer.

Courtesy:  American Cancer Society

OUR MISSION:  To inspire and nurture the human spirit – one person, one cup and one neighborhood at a time.

OUR VALUES:  With our partners, our coffee and our customers at our core, we live these values

Creating a culture of warmth and belonging, where everyone is welcome.

  • Acting with courage, challenging the status quo and finding new ways to grow our company and each other.
  • Being present, connecting with transparency, dignity and respect.
  • Delivering our very best in all we do, holding ourselves accountable for results.
  • We are performance driven, through the lens of humanity.

Courtesy:  Starbucks

We save people money so they can live better.

Courtesy:  Walmart

Why create an e-book? (what is it anyway??)

Why should you create an e-book?  There are many reasons. 

  • You can boost your credibility and establish yourself as an expert.
  • You could offer your e-book on your website in exchange for email addresses.   Write one on smoking cessation or self-hypnosis.
  • You could offer it for sale on your website.
  • You could open an online e-book store.

If you google "e-books", you get a lot of information.  I'm going to try to simplify it for you and provide you with links so you can get what works for you.  Choose from free to paid options and work with your current budget.

One of the best things about your business is that it's YOUR business, so you can find the information that works for you so you can make it the business of your dreams!


Book Creator Sites (for a fee)

Book Creator – the simple way to create beautiful ebooks

Online Book Store