Blog

Hypnotists: Take Advantage of Free Listings

In the never-ending quest to be recognized as a hypnotist or hypnotherapist and to get your business name in front of customers, utilize free listings.  The best way to find them is to do a search for professional hypnosis directories or listings.  Put your name and information in any free directory.

In addition to your website, you should have your hypnosis business name listed on at least the following sites:

  • Google My Business
  • Yelp for Business
  • Linked In
  • Facebook

These listings can lead potential customers to your website and to the products and services you offer.  Make sure to provide lots of rich content, blog posts and offers to have them coming back for more.

You can also put in competitor’s business names and see where they are listed.  If you are listing your business, do NOT put a listing and leave out the details.  Fill the profile out in it’s entirety so you present a professional image and have credibility.

Spend the necessary time and attention on your business and you and your business will reap the benefits later.  View our Hypnotist Directory here.

Business Priorities and Your Daily Routine

Set Your Daily Business Priorities

As the owner of your hypnosis business, you wear many hats.  Even if you have a support team, it is very easy to get distracted and not accomplish your goals for the day.  The business owner’s main focus is to produce income.  If the task is not producing income, then it should become a secondary task or it should be outsourced or delegated.

One of the best ways I have worked to keep my focus is my master list.  I keep this master list that contains everything that comes to mind that I need to do.  That list is kind of a brain dump.  It helps me to write things down as I think of them.  It also helps me to cross things off after I’ve accomplished those tasks.

Every day, I choose the top five things I need to do.   It is so easy for you to get sidetracked with emergencies or other things that arise.  Even if you do have to stop for a short time, your top five list helps you to get your focus back on the daily action steps you need to accomplish.

One additional thing I do is to put the thing I want to do least (or that I’m dreading) at the top of the list.  Then I avoid procrastination and my day is much more productive.

I have made a simple Top Priority List for your day.   Enjoy and let me know your feedback!

 

 

Facebook LIVE Video Ideas

Need some Facebook LIVE video ideas?  There are more ways in which to use Facebook Live that you think!  Instead of the usual talking video, why not utilize one of the creative ideas contained in this video?   You can provide additional interest and drive traffic to your site with interesting and relevant content.  Think outside the box when promoting your unique products and services!

If you need an effective custom hypnosis website that works for your business, then consider us!

Five Ways to Get Started as a New Hypnotist

You've been trained.  Where do you begin?  The best place to start is at the beginning.  Creating a solid foundation from the beginning with clarified goals and good practices will help you to start and grow your hypnosis business.

Your ideal business is personal.  Create a mission and vision statement.

Mission statements define the purpose of the business and the objectives. These statements are set in the present tense and explain why you exist as a business, both to members of the organization and to those outside it. Mission statements tend to be short, clear and powerful.

Vision statements also define the purpose, but they focus on the goals and aspirations of the organization.  These statements are designed to be uplifting and inspiring. The statements are timeless.  Generally speaking, even if the organization changes its strategy, the vision will often stay the same.

  1. Create a business plan:  Likely, if you had a good instructor, you have created a business plan.  Even if it changes slightly, you need a plan.  You wouldn't tell a builder to build you a house and not have a plan about what you want.
  2. Decide what you want to do and where you want to do it.  You do not have to make a business based on the model of what someone else did.  What unique selling point do you bring to your business?  What can you offer clients that is unique to you?
  3. Pick what you will LOVE to do!  Stick to what you love.  If you hate conducting group workshops, don't do them.  It's easier to get excited about doing things you love.
  4. Make an effective website!  You can hire a designer or do it yourself, but make sure you get do your homework.  Again, you need to plan based on the business you are building, it needs to be functional, you need to promote it and maintain it.  I am presenting at the VIRTUAL CONVENTION and you can find my presentation here.
  5. Work on any blocks to your success.  You have ALL the tools you need!  If you need additional help in an area, consider hiring a Hypnotist or a Life Coach.

Looking to make a website?  Click here to find out about what we offer!  We are websites and a whole lot more!

 

2018 Virtual Hypnosis Convention

Ten Things Every Hypnosis Business Website Needs

Last year I attended the Virtual Convention and I'm excited to be a presenter this year. My presentation is:  Ten Things Every Hypnosis Business Website Needs.  I will focus on the things you need to plan and include on your professional hypnosis website.  See my page for the convention HERE and sign up for the virtual convention HERE.

If you are making a professional hypnosis website, please visit our JOIN US page and see what we have to offer!

Why are virtual conventions so important?  A virtual convention allows us to be open and receive more information that we ever did before...without traveling and within the privacy of our own home or office.  It is limitless...allowing us to find the people we resonate with, new ideas, educational opportunities, continuing education workshops and more.  We are no longer bound by schedules, locations and for some, finances.  It can be the reason you rise higher and work with more people.

Speaking of working with more people....taking your business virtual is today...not the future, today.  Marketing practices have changed drastically and technology is a huge part of it.  So, if you want to be a part of hypnosis business success, it is your responsibility to use the learning experiences available to you and take your business to the next level.

I would like to thank Richard Nongard, Subliminal Science and all the people responsible for the September 15-16 Virtual Convention, 36 Techniques, for their work in bringing hypnotists valuable opportunities for quality continuing education.  And for making it so practical, accessible, interesting and convenient.

Check out the list of presenters.....

Blogging for Your Business

Do you need a hypnosis blog or other tools to support your hypnosis business?  Find more information about our SUPPORT SERVICES here.

Opt-In Offers for Websites

Years ago, it was easy for business owners to get email addresses of people interested in their goods or services just to be added to their email list or receive a newsletter or current offers.  Now that email boxes are inundated with more emails than we can possibly read, consumers are more selective about who they give their email address to.

Opt-in offers bring value to the recipient...offering them something FREE that they can use in exchange for their email information.  I'm sure you have seen countless opt-in offers on the internet that offer you free information, printable sheets, e-books and more.

If your goal is to build your email list, then you want to offer a valuable opt-in offer on your website.  Building your email list will give you the opportunity to send emails to those people already interested in what you have to offer.  To make optimum use of the valuable email list, you will keep them up-to-date on your services, goods, special offers, new services or employees and other items of interest.

The opt-in offer is an additional way to inform clients.  If they are not totally clear on what hypnosis is or what it can accomplish, the opt-in offer is your opportunity to educate them further about hypnosis and what you can offer to them.  The material you include is up to you, so make it valuable and informative.

What kind of opt-in offer can a hypnotist offer to potential clients visiting their website?    Speak directly to an issue or challenge they may be having (ie:  relaxation, smoking, confidence, etc).  Pick a subject that they will want to know more about.   It is best to know your target audience when addressing a need.

  1. Audio samples:  Offer a sample of your voice for a mediation or relaxing hypnosis session.
  2. E-books:  Make an e-book with valuable information.
  3. Video:  Make a video or video series on helpful and beneficial topics.
  4. E-courses:  You send a short course to them in email for x amount of days.
  5. Webinar:  Invite them to be a part of a webinar you pre-record.
  6. Goods Sample:  Offer free content of something you offer for sale (ie:  chapter of book, part of an online course you offer, a quiz, etc).

How does the opt-in offer get noticed?  You can include it on every page, some pages, in emails and on landing pages.

Make the offer more attractive with pictures, if possible, or some visual representation of your service or actual product.  In addition, list 3 to 5 bullet points about the value this opt-in offer brings to them and their life.

Example:  Our FREE relaxation recording will:

  • Explain to you how hypnosis works
  • Allow you to experience real relaxation in the privacy of your home in your free time
  • Let you feel the positive effects of a hypnotic state
  • Allow you to become better at going into a trance state and relaxing 

(Just examples...but you get the idea!)

You can set up a page to say thank you and have them download their offer or you can send it to them in an email.  Either way, make sure your offer gets to them immediately or quickly.  A thank you page with the automatic download would be best.

At the end of your opt-in offer, give the potential client a special offer that is low cost and easy to say YES! to.  Keep them engaged and interested by offering things such as:

  • A free consultation
  • A free 15-minute mini session
  • A low cost product such as:  sheet with tips on reducing your daily stress, a free informational webinar, goal setting sheets, etc.

Always follow up with your potential client.    Do you want them to move on or stay engaged?  Emails (and maybe even phone calls) that are delivered to your potential client on a regular basis will provide them with more opportunities to know you, your products and services and specials.

Set yourself apart.  Do your best.

 

Resources for more information on opt-in offers:

https://www.entrepreneur.com/article/165874

How to Create An Opt-In Offer That Makes People Actually Want to Opt-In

 

How to Create a Free Opt-in Offer Your Target Audience Will Love (and why you need to)

 

 

 

Conventions and Continuing Education

There are many opportunities for continuing education for hypnosis.  Many hypnotists hold live workshops and sell online educational material for self-study, providing you with a certificate at the end and the facilitator with a lucrative business.  As you probably know, there are organizations that provide continuing education classes and workshops.

There are so many opportunities for us to grow and learn, but we must take some responsibility and use a business growth mindset to decide what will bring us the business of our dreams.  In addition to seeking information from these sources, start looking for information on your own that coincides with and develops your ideal business.  Use your own creativity and take charge of your future.  One of the great opportunities for learning and growing are conventions.

 

CONVENTIONS

The NGH holds two conventions:  Solid Gold in Las Vegas (February) and the NGH Convention in Marlborough, MA (August).  Visit ngh.net for additional information.

Hypnothoughts LIVE holds their conference in August in Las Vegas

Want to attend a VIRTUAL convention?  Go to hypnosisconvention.com

How about becoming a part of a VIRTUAL CHAPTER OF THE NATIONAL GUILD OF HYPNOTISTS?  They offer all kinds of continuing education opportunities for you!  Visit nghli.com for information on joining.

If you haven’t already, it’s time to take an active role in developing your business.  With your mission and visions statements in place and a clear vision of your future, gather the information necessary to attain your ultimate goal.

Coach

What kind of challenges have you faced as a hypnotist?  There are many personal and professional issues that come up as we navigate through life and build our ideal business.

Are you confident in your abilities as a hypnotist?  Has an event ever challenged your confidence?

Do you believe there are no customers out there because of your geographic location?  your experience?  your lack of degrees?

Do you allow technology to stop you from organizing your business, your tasks and marketing to the best of your ability?

Have you ever lost track of scripts or been unable to record or send a large audio file?

Is your spouse tired of hearing that your hypnosis hobby will make more money next year?

Do you have antiquated beliefs that hold you back?

Are you intimidated by technology?  Shy away from it?

Do you have a good work/life balance?

Coaching with an experienced hypnotist may be just what you need to motivate, inspire and organize you to move forward to achieve your goals.  Apply to work with Tina Pineiro by going to the contact page and submitting a form.